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Fb and Insta updates: Meta is launching a paid verification service for Facebook and Instagram

Fb and Insta updates: Meta is launching a paid verification service for Facebook and Instagram

Fb and Insta

Meta is launching a paid verification service this week, CEO Mark Zuckerberg announced Sunday.

The parent company of Instagram and Facebook will begin testing Meta Verified, a subscription service that allows users of the social media platforms to pay to verify their account and get a blue badge, Zuckerberg said in an update on Instagram.

The service will also give subscribers "direct access to customer support" and added protection against impersonation, according to Zuckerberg. "This new feature is about increasing authenticity and security across our services," he said in the update.

There will not be any changes to accounts that are already verified while Meta tests the service.

Rumors began circulating about the service earlier this month. The announcement comes after Twitter debuted a similar service, Twitter Blue, late last year under new CEO Elon Musk. The social media company relaunched the service in December, which charges users starting at $8 per month, following a surge in users impersonating celebrities, brands and companies.

How much will Meta Verified cost?

Meta Verified will start at $11.99 per month on web or $14.99 on iOS, Zuckerberg said in Sunday's update. Users can make the purchase directly through Instagram and Facebook.

What are the requirements to apply to Meta Verified?

In order to be eligible for the service, users must be at least 18 and meet minimum activity requirements, like prior posting history, the Meta spokesperson said. Users applying for Meta Verified must also provide a government ID that matches associated Instagram or Facebook account's profile name and photo.

Where will Meta Verified be available?

The subscription service will debut in Australia and New Zealand this week, and will be available in other countries "soon," Zuckerberg said.


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