FC Barcelona and Spotify launch shirts with Rosalía

 FC Barcelona and Spotify launch shirts with Rosalía

Rosalía is the star of FC Barcelona and Spotify's newest creation, a co-branded kit designed to support upcoming men's and women's El Clásico matches.

In keeping with previous Spotify partnerships with the soccer organization, the new kit aims to pay tribute to the Spanish artist and the undeniable success of her album MOTOMAMI. According to Spotify, the singer was recently named the Spanish artist with the most streams in the world, with her album played more than 1.8 billion times. Statistics from the streaming platform also show that listeners have added Rosalía's tracks to more than 150 million user-generated playlists.

“Once again, our collaboration with Spotify has taken things to the next level,” says Juli Guiu, FC Barcelona's vice president of marketing, in a press release. “Seeing an artist as renowned as Rosalía wearing the beloved Barça shirt is a great surprise for our fans around the world. Music and football form a special partnership with a long future ahead and we are happy to add another chapter to the story together with the world's most popular music streaming platform, Spotify."

The limited-edition design comes in two versions and features FC Barcelona's signature blue and red stripes, complete with the singer's MOTOMAMI logo printed across the chest of the jersey. The first iteration will arrive in 1,899 units, and the second is scheduled for a wider release of 11 men's and 11 women's versions, each individually numbered and signed by El Clásico players.