Google Video Publisher Policy Updates 2023: Google will update the Video publisher policy to allow non-in-stream ads on 7 November 2023

 Google Video Publisher Policy Updates 2023: Google will update the Video publisher policy to allow non-in-stream ads on 7 November 2023

On 7 November 2023, Google will update the Video publisher policy to allow non-in-stream ads to be placed in sticky implementations (i.e., non-in-stream ads that remain in a fixed location on the screen).

Video publisher policy

This policy applies to AdSense publishers, and Google Ad Manager Partners using Google Monetization (Preferred Deals, Programmatic Guaranteed, Private Auction and Open Auction), who monetize with video ads in auction, including ads shown in in-stream content, audio content, or non-in-stream video placements (for example, games, in-article, in-feed). Anywhere a video ad is eligible to serve (in a game, in a video player with in-stream video, or in a standalone non-in-stream placement) is considered the video ad placement.

Policy requirements are organized under these key principles:

Use supported implementations
Accurately describe inventory
Protect advertiser value
Respect the user
Specific ad formats also have their own, additional requirements:

TrueView and skippable video ads
Non-in-stream video ads
Use supported implementations

Use of supported Google video implementations is required in order to allow us to optimize user experience, support brand measurement, protect against invalid traffic, and render proprietary formats such as TrueView.

In-stream ads: Video ad placements next to video or audio content must use the Google Interactive Media Ads SDK or the Google Mobile Ads SDK on supported platforms, unless through an official Google Beta program.Publishers cannot use interactive media ads products to monetize YouTube-hosted content. For YouTube content, publishers must monetize through the YouTube Partner Program.

Non-in-stream ads: To be eligible to serve video ads outside of a video stream, video ad placements must use Google-provided solutions: on web, Google Publisher Tags; in app, the Google Mobile Ads SDK. These video ad formats include: in-banner video ads (including in-article and in-feed video), native video ads, interstitial video ads, rewarded video ads, and app open video ads.The Google Interactive Media Ads SDK is not allowed for non-in-stream placements, except for placements in games.